On occasion, I have had the opportunity to offer advice to companies on marketing issues. I generally provide guidance on the topics that I research: branding, price image, and customer experience, though I have also consulted on marketing strategy more generally. Some of the companies I have consulted with include:
- Walmart
- FedEx
- Lilly
- Afflac
From time to time I also have the privilege of speaking to people about some of the latest research in consumer psychology.These groups include prominent businesses and professional and research societies:
- The Home Depot
- The National Elder Law Foundation
- Energy BBDO (video)
- Yale University Center for Consumer Insights
- Marketing Science Institute
If you are interested in having me come and speak to your group, or to consult with you on a marketing problem, please contact me.