Talk at Energy BBDO

January 1st, 2013 Comments Off

I spent two great weeks at the ad agency Energy BBDO in Chicago a couple of years ago. They let me wander around their offices, interview them, sit in on meetings, and generally learn more about the advertising biz. They were an amazing, talented, smart group–I had a great time. At the end of the two weeks, I explained to them a little about what academics do when not teaching and presented some of my research.

Video: Competing for a Consumer’s Identity

The visit was arranged by the Advertising Education Foundation.

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