My daughter once asked me what I do for my job, when I’m not grading papers. I explained to her that I do research, that I am trying to figure out how people make decisions.
She said, “Oh. Have you figured it out yet?”
Not quite yet, no.
When not grading papers or fielding existentially threatening questions from my kids, I am a consumer psychologist. My research is focused on shopper decision making: characteristics of the consumer, the offering, and the store that influence consumers’ choices at the point of purchase.
My research has been published in some of the top journals in marketing and management, including Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing, Organizational Behavior and Human Decision Processes and Management Science. It has also been published in the books The Social Psychology of Consumer Behavior and Kellogg on Marketing and featured in The New York Times, The Wall Street Journal,Time, USA Today, CNN Headline News, Reuters and The Financial Times.
- In 2011, I was named one of “The World’s Best 40 B-School Profs Under the Age of 40,” by Poets & Quants, an online magazine covering the world of MBA education.
- In 2013 I was named a Marketing Science Institute Young Scholar, a recognition given to productive and promising marketing researchers.
- In 2015, I made Critical Business Skills for Success: Marketing, a video lecture series produced for The Great Courses, a company that claims to sell the “best of the best” in college-level lectures given by professors selected “exclusively for their ability to teach.”
You can find summaries of some of my research and links to selected press coverage at my blog.