My daughter once asked me what I do for my job, when I’m not grading papers. I told her that I do research, that I am trying to figure out how people make decisions.
“Oh…,” she said. “Well, have you figured it out yet?”
Not quite yet, no.
When not grading papers or fielding existentially threatening questions from my kids, I am a consumer psychologist. My research is focused on shopper decision making: characteristics of the consumer, the offering, and the store that influence consumers’ choices at the point of purchase.
My research has been published in some of the top journals in marketing and management, including Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing, Organizational Behavior and Human Decision Processes and Management Science. It has also been published in the books The Social Psychology of Consumer Behavior and Kellogg on Marketing and featured in The New York Times, The Wall Street Journal,Time, USA Today, CNN Headline News, Reuters and The Financial Times.
You can find summaries of some of my research and links to selected press coverage at my blog.