Personal Website of Ryan Hamilton: Associate Professor of Marketing, Researcher of Consumer Behavior, Builder of Self-aggrandizing Websites

My daughter once asked me what I do for my job, when I’m not grading papers. I explained to her that I do research, that I am trying to figure out how people make decisions.

She said, “Oh. Have you figured it out yet?”

Not quite yet, no.

When not grading papers or fielding existentially threatening questions from my kids, I am a consumer psychologist. My research is focused on shopper decision making: characteristics of the consumer, the offering, and the store that influence consumers’ choices at the point of purchase.

My research has been published in some of the top journals in marketing and management, including Journal of Consumer Research, Journal of Consumer PsychologyJournal of Marketing ResearchJournal of MarketingOrganizational Behavior and Human Decision Processes and Management Science. It has also been published in the books The Social Psychology of Consumer Behavior and Kellogg on Marketing and featured in Harvard Business ReviewThe New York TimesThe Wall Street Journal,TimeUSA Today, CNN Headline News, Reuters and The Financial Times.

You can find summaries of some of my research and links to selected press coverage at my blog.

Professor Hamilton, pontificating.

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